Tourist Arrivals

Average Length of Stay

Average Tourist Spending

The tourism sector is a segment of the economy which cuts across various industries, namely: accommodation, food and beverage, retail, transportation, sports and recreation, and arts and culture.

Iloilo City is an entry point to the various attractions in the Province of Iloilo, Guimaras Island and other provinces in Panay Island.

  • It is only 15 minutes away from Guimaras. An agri-eco-tourism center known for its white sand beaches and natural resources that are an attraction for hiking, biking, caving, trekking, swimming, snorkeling and camping.
  • Five hours away from Boracay. Iloilo is also five hours away by land from the world-renowned Boracay Island in Malay, Aklan.
  • A MICE tourism hotspot. Iloilo City has been a selected as a preferred destination for meetings, incentive travel, conventions and events (MICE). It is a consistent host of MICE events before the pandemic and it is now gearing up to resume its MICE tourism program.
  • Where the past is always present. Iloilo is a showcase of century-old churches, heritage structures, pristine beaches, colorful festivals and sumptuous cuisines.
  • Medical tourism is on the rise. The new growth driver is medical tourism. The industry caters to the health and wellness of the tourists. Facilitated by the corporate sector involved in medical care, medical tourism mixes leisure, fun and relaxation together with wellness and healthcare.
  • Established a sense of safety and security. The tourism industry is introducing new standards and protocols for safe and responsible tourism. Measures are implemented including: re–training of tourism practitioners, reducing the capacity of land transport units, the distribution of hygiene kits to tour participants, mandatory temperature checks at airports, hotels, and other attractions. It also involves ensuring food safety; regular inspection of tourism establishments by agencies in relation to health and safety standards; development of online systems that can facilitate tourism–related transactions; such, as applications for accreditation, training modules, and even retail. 

Investment Opportunities

  • Tourist transport. It covers transport services whether for land, water and air transport for tourist use.
    – Land transport covers the operation of brand new, world-class buses and or mini-buses or coasters.
    – Tourist transport operators must have garage, hangar or berthing/docking facilities.
  • Accommodation facilities. Condotel, apartment, hotel, serviced apartment, tourist inn, pension house, motel, that can accommodate tourists or guests. For condotel and apartment hotel or serviced apartment, each unit must have fully equipped kitchen and laundry facilities.
  • Health and Wellness. This covers the establishment and operation of destination spa, resort or hotel spa, therapeutic centers, traditional healing and other alternative healing and medical care services.
  • Tourism Training Centers and Institutes: it covers curriculum, training laboratories, on-the-Job facilities and equipment endorsed by the appropriate industry association and approved by either the Technical and Skills Education and Development Authority (TESDA) for training courses or the Commission on Higher Education (CHED) for degree courses, or other concerned government agencies and authority.
  • Retirement Village: A retirement village must have a minimum of four (4) hectares of contiguous land. Project cost must be have at least the Philippine Peso equivalent of US$10 million.
  • Restoration and or preservation and operation of historical shrines, landmarks and structures: It covers the conservation, preservation or restoration of national sites or properties. Undertaking the conservation and preservation, restoration or maintenance of historico-cultural heritage that includes any of the following may qualify for registration:
    – National shrines, monuments, and/or landmarks
    – Local historical sites/properties classified, identified, and listed in the National Registry of historic Structures
    – Cultural properties, treasures and/or artifacts.

Reports and Publications (links to PDF)


Iloilo Province

Iloilo City


Tourism Office

MICE Center


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